FREQUENTLY ASKED QUESTIONS
Here are some of the most frequently asked questions. If you have other questions, please ask!
We're experienced in web design and development. We have the skills when it comes to setting up a website, integrating the most important web applications and building a site to be found online and generate leads.
We're also experienced healthcare providers - we understand the specifics of what it takes to market multi-disciplinary clinics and individual practices of naturopaths, physiotherapists, chiropractors, massage therapists, therapists, doctors and nurses.
The process is straightforward. We take the time to get to know you, your practice style and your demographics. Your personal style can be reflected in the website build, and we can guide you in what type of content creation is most indicated for a health care provider trying to market across the internet.
Keywords: keywords are the terms people will type into search engines (such as google/yahoo/bing). Selecting keywords requires some thought. It's important to use the same keywords on your website that people are actually searching. We've done tens of hours doing keyword analysis for our field of healthcare.
College Marketing Guidelines: if you're a registered healthcare provider, you must follow the advertising guidelines put forth by your regulatory college. There are strict guidelines with respect to what you can or cannot put on your website. For example as regulated practitioners we cannot make certain health claims or guarantees. We want to convey our proficiency in managing health, without using terminology our colleges prohibit.
Flow: the ultimate goal of your website is to generate bookings - therefore the flow of your website needs to funnel your potential patients to a booking patient. There is thought put forth in how your website needs to be build to achieve your goals.
Yes, every website we build comes with Search Engine Optimization (SEO).
All SEO is is a cumulation of efforts to increase your ranking on search engines. It's not a singular effort, and a lot of those efforts will be ongoing efforts you have to put forth beyond your website being made.
When it comes to SEO - there are things we incorporate into your website and there are other things you do yourself.
Here are some things we do with SEO when it comes to SEO
- keyword analysis and keyword placement
- google fonts
- H1, H2 headings
- alt text, captions, descriptions for graphics
- integrations with google accounts, social media
Here are some things that you can do to boost your SEO
- content creations: blogs, social media posts
- Social media: followers, likes, comments and overall engagement can help build your social footprint, which actually helps SEO. Just make sure your accounts are properly linked to your website.
- website updates: keep your website fresh - not just design-wise - but update your personal bios, your service offerings, blog posts, current events etc
We do not create content. We will build the website but the words need to come from you. We will advise and guide you when it comes to WHAT to create, but the message delivers best when it comes from you.
Beyond building your website, we'll assist you in figuring out where to spend your time. We'll teach you how to save money by doing certain aspects of your marketing on your own.
There are a million things you could do to market your business, you just need to make sure you focus on a few things and do them properly!
At no time will you ever be tied to us. If you have a website and start with our hosting but want to move hosting or switch your domain - we'll always help you in doing it. We will never hold your content or website hostage.
The content you generate and the website will be yours exclusively, we'll help you make it yours, but we'll never take ownership of anything on your website. That's a promise.