THE BEST FREE KEYWORD RESEARCH TOOL

The Importance of Key Word Searching

Keywords are basically the words people use to search for things online. The extract term or string of words that people search into google is the keyword.

If a person is looking for "clinic for shoulder rehabilitation", the keyphrase is "clinic for shoulder rehabilitation". This is actually called a long tail keyword.

If you have a blog post or webpage with that exact phrase - it will help with your search engine optimization. Google may direct that person to your website. That's ultimately beneficial as it means they may book at your clinic, or at the very least, the more traffic to your website will help your overall google ranking.

Keywords are basically the words people use to search for things online. The extract term or string of words that people search into google is the keyword.

If a person is looking for "clinic for shoulder rehabilitation", the keyphrase is "clinic for shoulder rehabilitation". This is actually called a long tail keyword.

If you have a blog post or webpage with that exact phrase - it will help with your search engine optimization. Google may direct that person to your website. That's ultimately beneficial as it means they may book at your clinic, or at the very least, the more traffic to your website will help your overall google ranking.

The Best Free Keyword Research Tool We Use

We recommend a free website and keyword tool called WordStream. Click the image to the right to check it out.

You just type in a key word and the website will show you related keywords as well as search volume and how much people are spending on adwords on those terms.

 

How to Perform Keyword Research

When you're writing a blog, it's helpful to use the terms people are actually using when they look online.

We'll walk you through an example of how you may use this data.

 

Let's say you're a pelvic floor physiotherapist. It's helpful to see what terms people use to look for one and questions that may arise online.

 

blog - keyword research
blog - keyword research 2

As you can see, people tend to search for "pelvic floor phyisotherapy", "pelvic floor physio" and "pelvic physiotherapy". When writing content, it may be helpful to use all 3 of these keywords.

 

Work with a Professional?

Professional web designers and developers like us at WEB/health, use similar, premium services to do our keyword analysis. When making webpages, careful thought needs to be put into keyword selection.

We Specialize in Web Design and Development for Healthcare Practitioners!

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