Search Engine Optimization (SEO) comes with a lot of buzzwords. When you're talking to web designers and website developers, it's easy to lose track of everything. We try to keep things simple for our clients.

The SEO Buzzwords To Know


SEO stands for search engine optimization. Its the cumulation of many efforts to make your website rank higher on search engines.


SERP stands for "Search Engine Results Page". This is the page you hope to end up on the top of when you perform your SEO.

Google Algorithm

The google algorithm is basically a set of rules that they use to determine the relevancy of a webpage based on what a user types into google. These rules will state what good things a website can do as well as the bad things that would actually hurt your relevancy in the search results. Every year (or so) google will update their algorithms.

Bots/Spiders/Google Bots/Crawlers

Search engines have these little special programs that basically read through all your webpages. They follow links, and compare your content to other webpages of similar topics. These bots essential allow google to know what is on your website and how your webpage is structured.


The index is basically a database that stores the content search engines get through the google bots crawling process. You should make sure your website is indexed by google (and other search engines) otherwise the search engine will not be able to find your site when someone is searching for it.


Keywords are bascially the words or terms people tend to type into google or other search engines. Keyword analysis is when we research to determine what those terms are, such that we can make marketing based on these terms. Keywords can be known as short tail or long term keywords.

Keyword Density

Keyword density is bascially how much you put that word into your content. Say you write an article and your target keyword is "back pain'. You will want to make sure you include that keyword throughout your article - but not too much. There's a sweet spot for how much it appears in your article.


Ranking refers to where you show up on the google search results page. The goal is to rank number one - meaning you show up first for a certain key word.


Traffic refers to how many people are visiting your website. The goal of a website and SEO is to increase your web traffic.

"Black Hat" SEO Techniques

Black hat SEO techniques are things that are considered bad practices for SEO. Like spamming keywords on a page. Google knows of all the tactics people may follow, so you want to ensure you don't use any black hat seo techniques.

"White Hat" SEO Techniques

White hat SEO techniques are things that google actually recommends for improving search engine optimization. These are things your developper needs to be aware of and encourage you to do when it comes to making your own marketing efforts.


Backlinks are hyperlinks from other websites pointing to your site. Backlinks are basically incoming links to your site. Google and search engines perceive these links as valuable for SEO. The more links to your site proves the content on your page is worth reading and relevant.

Header Tags

Header tags are not visible to your web viewers. Header tags are snippets of code incorporated on the back end of your website. Search engines use programs called crawlers to index your website. These crawlers actually read your head tags to determine what the pages are about.

Alt Text

Alt text is also something most of your website viewers won't see or use. It stands for alternative text, and it appears on the back end of your pages and images. It basically describes the appearance or function of an image on a web-page.


A sitemap is basically a special list of all the web pages and posts on your website. We create a special file and submit this to google directly. Any time you have updates to your website the sitemap should be re-submitted to google. Google uses this to create an index - which basically means they learn what is on your web page based on this sitemaps.

Meta Description

Meta description is the little blub of text that appears under the title on a search engine. You want to make sure your meta description is well thought out as when people find your site on google, they will also tend to read the meta description. Google also reads this to understand what your page is about.

SSL Certificate

SSL stands for secure sockets layer. Basically SSL provides a level of security to your website. Google even stated that they will be giving preference to websites with SSL certificates. All website through WEB/health come with free SSL certificates.

Responsive Web Design

Responsive web design alludes to the idea that the website needs to respond properly to all types of screens (different devices and screen sizes). Whether your view is looking on a small cell phone screen or a large format computer, we need to make sure everything looks and loads correctly.

Back End

When it comes to websites, you and your viewer will often see the finished product. Thats the front end. Back end of the website is EVERYTHING else that is done behind the scenes. Alot of best practices for SEO involve both front end as well as back end work.



Use a Professional

A lot of these buzzwords are thrown around alot - when you're talking to a web developper, they may use these terms, make sure you always fully understand what they are doing and your role in the process.

We Specialize in Web Design and Development for Healthcare Practitioners!


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