Ways to Improve SEO
What Is SEO?
Search Engine Optimization (SEO) is basically the effort to get as much traffic to a website - through organic searches through search engines.
There are many little things we can do to boost our SEO, but there are 3 main types of SEO, and they are:
- On-Page SEO: this focuses on content that's on the actual page, the stuff your website visitors will actually see and read. We can boost SEO by using certain keywords, writing good content that attracts readers to spend time on your site.
- Off-Page SEO: this type of SEO focuses on getting other websites to link to yours; we call these back-links. We want to create as many backlinks as we can, but it's most important to get them from reputatble websites. Search engines can tell how legitimate a website is by many factors - such as the number of viewers, how long people spend on the site, and how accurate the content is
- Technical SEO: this focuses on the backend of your website. The way your website is coded, plus how it's integrated with sites like google, facebook, instagram and others.
Every website we build at WEB/health comes with Search Engine Optimization (SEO).
What Does It Take To Improve SEO?
As a web agency, when we say we 'do SEO', it really means we do our part, and you do your part.
Here are the things we both do to increase Search Engine Optimization.
Things Your Web Designer and Developer Should Do For SEO
Keyword Analysis: the specific words people search for when looking for your services is important. We incorporate those keywords on the back end of your website so search engines will find them
Header Tags: When writing headers and the content for your pages, we ensure to use H1, H2 and H3 heading tags
Sitemaps: a sitemap is an overview of all the webpages and blog posts you have on your website. The sole purpose of this is for search engines to be able to have an overview of your entire website. We actually generate a sitemap and then submit it to google.
Metadata: when we design your website, each page will have header tags (again, something your user won't see, but is in the back end of the website). We have title metadata, keyword metadata
alt Data: alt data is a description of your images and videos. These are used by those who use text-only browsers, screen readers, or in cases when the media fails to load this alt tag will show up. It's also crucial for those with visual impairments using your website. Click here to learn more.
Connecting Google: you'll need several google accounts but it's important to have special code embedded into your website for google to authenticate your website. Click here to learn more about how we connect google to your website.
Connecting Social Media Accounts: when you interact with instagram, facebook, tik-tok, pinterest or LinkedIn, we'll need to embed special snippets of code for those accounts to link to your website properly. Have strong social media (engagement, good content, likes, shares etc) actually can help with SEO.
Build As Many Relevant, Purposeful Pages As Possible: it's helpful to plant more keywords among various pages. Building a site with various webpages out performs a one page website with infinite scrolling.
Set up a Blog: A blog can be configured with all sorts of setting and filters used.
Compress Media Files: making media files smaller leads to faster load times.
Things You Should Do For SEO
Content: content creation is a great way to separate your website with other competing ones online. Create relevant, authoritative content. Stay relevant by using keyword analysis to see what people are searching for. Be authoritative
Blog Posts: blogs are a great way to create lots of content, each with different focuses, while still being relevant to your brand. Click here to learn more.
Social Media: Facebook, Instagram, LinkedIn, Google, TikTok and others helpful in SEO. Search engines can guage which social media accounts are popular, provide good information, and relate to your target demographic. Have good content, regular engagement is helpful. Ensure your website is authenticated with your social accounts (your web developer may help)
Internal Linking: create links between your webpages. google likes to see a website that's a cohesive bunch of webpages, versus a series of unrelated pages with no commonality. So finding natural ways to create links between your pages shows there is relevant information throughout your pages
External Linking: create links to other, authoritative, legitimate websites. Say you're blogging about a particular topic. Link to other website such as pubmed, physiopedia etc to show google you're referencing other sites
Be Original: Do not plagarize or copy other content, since google will recognize it and de-rank you.
Let Us Help
With every website we build at WEB/Health, we provide back end support for SEO, but can also provide you with advice on how to make the most of your time in your efforts to boost your SEO.