What is On-Page SEO

On-Page SEO is the stuff you do on every single webpage and blog post to improve SEO. These are things your website visitors will read, In most cases, these efforts will help your human readers understand and appreciate the content of your page, however, all of these things are also meant to make the google bots who read your page happy. This article will show you how to write SEO friendly content.

To learn how to decide what to write about, click here.

5 Must Haves for SEO On Your Blog and Pages

1. Pick Your Page Name or Blog Post Title Carefully

When you create a page or blog post, on the back end of WordPress you'll have to give it a title. Here's how we pick a good strong title:

  • perform keyword analysis first, and try to use keywords in the title and make that the topic of your post. See some information on good keyword analysis tools here and here.
  • keep the title relevant to the topic of that page/post
  • don't use the same title more than once
  • Don't make it too long - it's helpful the whole title can be shown in search results without having to be truncated



2. Choose a Powerful URL Permalink

A URL Permalink is the unique part of the URL, that directs to that specific page/post. It comes at the end of the URL:

The default settings can be changed within WordPress. Your developer can also implement custom permalinks.

  • Keep it short
  • keep it relevant to the page
  • try including a keyword or phrase





3. Ensure The Proper Use of H1, H2 and H3 Heading Text

Within the body of your text - you'll need headers and subheaders. H1, H2 and H3 is a special notation to define the type of header they are. Google web-crawlers actually use these fonts to know what the content of the page is. Think of it this way: if you were asked to read a million webpages, you would probably skin the titles first - well google looks specifically for H1 text to decide what the content is about.

  • Always include H1 to denote the title of your page/post; this is a must.
  • Never have more than one H1 tag per page/post
  • include your keyword in the H1
  • use H2 and H3 text for subheadings

4. Ensure Keyword Driven Meta Title

Meta data is the stuff that actually shows up on the search engine results page. So when you google something and see results, those blue titles you see are the Meta titles.

  • include your keyword or keyphrases
  • don't repeat meta titles
  • keep it under 55 characters in length - we want to make sure the whole things shows up on google

5. Include a strong meta description

The meta description is what appears directly under the meta title on the search engine results page.

  • include your keyword or keyphrases
  • don't make this description too similar to others
  • make it long enough to give a clear description and possibly a call to action. Keep it to around 160 characters.

Work with a Professional?

Professional web designers and developers like us at WEB/health, use similar, premium services to do our keyword analysis. When making webpages, careful thought needs to be put into keyword selection.

We Specialize in Web Design and Development for Healthcare Practitioners!


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