7 THINGS EVERY CLINIC NEEDS ON THEIR WEBSITE
REACH YOUR TARGET DEMOGRAPHIC WITH SPECIFIC WEBSITE DESIGN AND PLANNING
When we design and create websites for practitoners - there are many common elements when it comes to SEO.
When it comes to multi-disciplinary clinics, it's important to consider a few things when it comes to design!
Keep reading for 7 things every clinic needs on their website.
1. Have a Page for Each Practitioner On Your Team
When people are looking for a physiotherapists, naturopath, therapist, massage therapist or chiropractor, they often look to connect with the person in some way.
This is why having a webpage with each practitioner can help. It's nice learning about each person, but from an SEO perspective, its nice if a person types your practitioners name into google - they find your website. You're more likely to achieve that when you have a webpage dedicated for them, with their name in the meta title an meta description.
Lastly - it will provide an excellent way to create internal links to the specific practitioners when you have services pages linking to the respective team members.
2. Be Clear Which Team Members Offer Specific Services
Say you offer specialized services, such as acupuncture, shockwave therapy, orthotics and custom braces. It would be nice on each page highlighting those respective services you have a clear call to action. The call to action is where the visitor of your website will see easily who among your team offers those services and prompt them to book.
It creates less confusion when booking if the page they read directs them to the appropriate provider to book with.
3. Have a Separate Web Page for Each Service
Every service you offer needs it's own web page. Don't just have a single Services page listing all of them.
The reason is this: when people search for a specific service - say physiotherapy - you want to have one or more web pages who's sole focus is the keyword 'physiotherapy'. If you have a dedicated web page with the appropriate meta title and meta data, it should help you rank for that keyword.
Always make sure you create good, unique content for every page. Take time to make content that google (and your human readers) will like.
4. Include Online Booking
We make a website to help book patients. If you offer online booking through an EMR be sure your developer embeds the links into your website to make online booking easier.
If you don't use an EMR with online booking, ask your developer to at least include a contact form, or use a plugin for a free scheduling app. There may be additional costs for the plugins but it's worth it!
5. Include Global Templates
A global template is something your web developer will make. This is what they're for.
Say in year one - you have one physiotherapist. You write a series of blog posts and have a banner on those pages that says "Book in with Our Physiotherapist". And you have a picture of your physiotherapist and a button to click to book online. That will look great and work nicely, until your team grows!
Fast forward to 3 years and you have 4 Physiotherapists. How can you update all of those posts without having to manually go through every page and modify?
That's where global templates come into play. You make that original banner a global template - which means when you modify it once, it will modify that banner on every page that contains it.
So once your team grows - these banners can be modified and your pages all look up-to-date and the appropriate call to action are made.
6. Maintain a Blog
When you're a clinic trying to market for multiple keywords online, a blog can help immensely. You're basically trying to rank on google for all the services you offer.
It's very seldom a person will type in "clinic" into google - they'll type in what they're looking for. So the keywords to rank for may be: "physiotherapy", "chiropractic", "massage therapy", "therapy", "naturopathy" and any other specific services your clinic offers.
A blog is a great way you can write a lot of content on various topics in the hopes of ranking on multiple key words.
7. Provide a Reason for Patients to Visit Your Website
As you may know, increasing web traffic will in turn help SEO. So giving existing patients a reason to visit your website will be helpful.
Encourage your patients to download handouts off your website, so long as it's not inconvenient for them.
Remind patients they can book in person or book online - it gives them a reason to re-visit your website.
Train your receptionists to be aware what content is on your website. In conversation, if someone were to inquire about 'concussions' they can tell the person to google "your clinic + concussion" and find the relevant blog posts and webpages.
Work with a Professional
WEB/health specializes in web design and web development for healthcare practitioners such as Naturopaths. We understand your field, we know how to ask you questions to learn what sets you apart and we know how to help guide you into using a website to help build your practice.
This article shows 7 things every clinic needs on their website, but there are many other things to consider!